Maritza Ayala: Creating a Bright Future in Rural Communities of El Salvador

In the heart of El Salvador's rural communities, Maritza Ayala emerges as an inspiring frontline leader, challenging expectations, and transforming lives through her dedication and leadership at SERES. Maritza has been an intern since the third quarter of 2023 and has led five projects, directly benefiting 118 people to dates.

With over 26 years in Cenícero, Maritza, despite her introverted nature, radiates confidence when engaging in conversation, revealing a genuine commitment to her community. Her love for collaboration and ability to lead groups of people, both young and old, position her as a positive force in the local social fabric.

In 2021, Maritza joined SERES participating in an Activate program. Studying Business Administration during the pandemic, she graduated in November 2023 while performing social service. Her participation in Activate was driven by the desire to strengthen bonds in her community and activate a neglected common space, leveraging her scholarship with a social service component.

Her major leadership challenge was learning to manage emotions, an obstacle she courageously overcame with support from mentors and SERES programs that provided tools for leadership and emotional management. Proudly leading an empowered youth group, she highlights the shift in dynamics: members actively participate in decisions and projects, demonstrating shared leadership. Her ability to delegate responsibilities, practice patience, and maintain clear communication has been key to the team's success.

Maritza not only leads community projects but has also played a crucial role in helping people adapt to technology, especially during the government distribution of computers to students.

Looking ahead, Maritza envisions working in a non-profit organization that supports social groups, fulfilling her life's purpose of working and supporting people in communities. Her greatest aspiration is to hear her community say that they contributed to activating a youth movement that preserves livelihoods and strengthens local identity, promoting a connection with their lands.

Maritza seeks to motivate youth to seize training opportunities, especially when they arise for the benefit of their communities. Her story is a living testament to how frontline leadership can trigger positive change, empowering rural communities to preserve their roots and build a sustainable future.

If you want to support leader like Maritza, you can be part to our donor circle, write us to development@seres.org for more information.